Digitalis

  Effective public relations can be a game-changer for small businesses, startups, and marketing professionals looking to make a mark in their industry. One crucial decision in any PR strategy is choosing between using a PR newswire service or pitching directly to journalists. Each approach comes with its own set of benefits and challenges, and understanding these can help you decide which path best suits your business goals. ‍The Challenge of Pitching to Journalists ‍Pitching to journalists is often seen as the Holy Grail of PR. Securing organic news coverage from a respected journalist or publication not only boosts credibility but also significantly amplifies your message. However, it’s important to recognize that this route is incredibly challenging, especially for smaller businesses. According to recent statistics, journalists respond to only about 3.27% of pitches. This low response rate can be attributed to the overwhelming number of pitches journalists receive daily a...